Blog
Guides on Shopify analytics, GA4, and ecommerce metrics.
March 2026
Shopify Analytics Tools Compared: 2026 Guide
An honest comparison of Triple Whale, Glew, Lifetimely, Polar Analytics, and Mocha Analytics. What each does best and which fits your store.
March 2026
Daily Ecommerce Metrics You Should Actually Track
There are hundreds of metrics. Most don't matter daily. Here are the five that do, why they form a decomposition, and what to check weekly instead.
March 2026
Why Your Shopify Revenue Doesn't Match Google Analytics
Shopify says £12,450. GA4 says £11,200. Where did £1,250 go? Five reasons the numbers differ and what to do about it.
March 2026
What "Conversion Rate" Actually Means for Shopify Stores
Shopify reports one conversion rate, GA4 reports another. Both are correct - they count sessions differently. Learn which one to use and when.
March 2026
How to Read Your Shopify Analytics Without GA4
What Shopify's built-in analytics actually show you, what's missing, and when you actually need Google Analytics.