Changelog

New Pulse Intelligence v3 — Automated daily briefings now score 40+ metrics across revenue, channels, devices, products, and customers. Revenue decomposition explains what drove yesterday's numbers.

Improved GA4 channel alignment — Channel session data now matches GA4 exactly. Historical session counts corrected using aggregate data from the GA4 API.

Improved Day-of-week YoY comparison — Year-over-year comparisons now match by day of week (e.g. this Tuesday vs last year's equivalent Tuesday), not calendar date. More meaningful for spotting real trends.

New Product category analytics — Revenue, units, and orders broken down by product type. See which categories are growing and which are declining.

Improved Compact Pulse bar — Pulse briefings now show a collapsed summary with headline and key findings. Expand for the full analysis.

New Klaviyo email campaign insights — See campaign revenue, open rates, and click rates alongside your Shopify order data. Campaign performance appears in Pulse briefings.

New Attribution pixel — Custom pixel captures UTM parameters and click IDs from Shopify checkout for more accurate channel attribution. 30-day attribution window.

Improved Sync reliability — Scheduler and executor decoupled. Background syncs now use a priority queue with lock-free job claiming. Sync failures no longer block other jobs.

New Customer segmentation — RFM-based segments (Champions, Loyal, At Risk, Lost, etc.) with migration tracking between segments over time.

New Scheduled email digests — Build custom email reports with KPI summaries, product tables, and channel breakdowns. Send daily, weekly, or monthly to your team.

New Google Ads integration — See ad spend, clicks, impressions, and ROAS alongside your Shopify revenue. Campaign-level and ad group-level breakdowns.

New Meta Ads integration — Facebook and Instagram ad performance with spend, ROAS, and campaign-level data alongside your store metrics.

Improved Dashboard customisation — Add, remove, and reorder widgets. Choose between half-width and full-width layouts. Save your preferred view.