See which channels produce orders, not just traffic

GA4 tells you where traffic comes from. Shopify tells you who bought. Mocha Analytics shows them side by side so you can see which channels actually generate revenue.

The Problem

You run Google Ads and check ROAS in the Ads dashboard. You send Klaviyo campaigns and check revenue in Klaviyo. You look at GA4 for Organic Search performance. Each tool reports its own numbers in its own way, and none of them show you the full picture.

Was Organic Search actually up, or did GA4 just reattribute some Direct sessions? Did that Klaviyo campaign drive £3K in revenue, or would those customers have bought anyway? You can't answer these questions jumping between four dashboards.

What Mocha Analytics Shows You

Channel attribution from GA4

Sessions, conversion rate, and attributed revenue by channel - Organic Search, Paid Search, Paid Social, Email, Direct, Referral. See which channels send traffic that actually converts.

Ad spend alongside revenue

Google Ads and Meta Ads spend next to the Shopify revenue those channels generated. ROAS calculated from real order revenue, not platform-reported conversions.

Email campaign performance

Klaviyo campaign and flow revenue alongside send volume, open rates, and click rates. See which campaigns drove actual orders in Shopify.

Daily Pulse briefing

Every morning, Pulse tells you which channels moved. "Paid Search sessions up 24% but conversion rate down - check your landing page." Specific, not generic.

Example: A Typical Week

Monday: Pulse says revenue was flat vs last year despite sessions being up 8%. Conversion rate dropped on Paid Social. You check the channel view - Meta Ads are sending more clicks but they're bouncing. Time to review the creative.

Wednesday: You sent a Klaviyo campaign Tuesday. The dashboard shows it drove £2,800 in attributed revenue with a 4.2% click rate. Your previous campaign did £1,900. The product focus worked better.

Friday: Google Ads ROAS dropped below 3x this week. The spend tab shows campaign-level breakdown - your brand campaign is fine at 8x, but the prospecting campaign fell to 1.4x. You pause the underperforming ad groups.

Questions This Answers

  • Which channels drive the most revenue per session?
  • Is my Google Ads spend generating enough Shopify revenue to justify the cost?
  • How much revenue did last week's Klaviyo campaign actually generate?
  • Is Organic Search growing or shrinking, and what's the revenue impact?
  • Where should I shift budget - which channels have the best conversion rate?
  • Did yesterday's traffic spike come from a real source or just bot traffic?

Who This Is For

Ecommerce marketers managing channels across Shopify, GA4, Klaviyo, and Google Ads. You need to report on channel ROI and make daily decisions about where to spend. You want one place to see it all without building custom reports.

If you're an agency managing multiple stores, you can switch between stores in the dashboard. Each store's data is separate and secure.

See Your Channel ROI

Mocha Analytics is in closed beta. Request access to connect your channels.

Request Access