Analytics for Shopify store owners who don't have time to dig through data
You run a Shopify store. You need to know what happened yesterday. You don't have time to log into four tools and compare spreadsheets.
Open your email. Pulse tells you what happened.
"Revenue was up 12% yesterday, driven by an Organic Search surge. Paid Social was down - sessions dropped 18% vs the same day last year. AOV held steady at £47."
That's the Pulse briefing. It runs every morning, checks 40+ metrics, and tells you what moved and why. No charts to read. No dashboards to build. Just a plain-English summary of what your store did yesterday.
Open the dashboard. KPIs at a glance.
Revenue, orders, AOV, sessions, conversion rate - compared to the same period last year. Green means up, red means down, grey means flat. You know where you stand in 10 seconds.
If Pulse flagged something interesting - say Organic Search surged - click through to the channel breakdown. See which pages drove the traffic and whether it converted.
That's it. Move on with your day.
No logging into GA4. No checking Klaviyo. No spreadsheets. Your Shopify orders, GA4 traffic, Klaviyo email metrics, and Google Ads spend are all in one place. You've seen the numbers. You know what happened. Now you can focus on running your store.
What You See Every Day
- Revenue vs last year - the number that matters most, with year-over-year context
- Orders and AOV - whether revenue moved because of more orders or bigger orders
- Sessions by channel - where your traffic came from (Organic, Paid, Direct, Email, Referral)
- Conversion rate - what percentage of visitors bought something
- Product category performance - which product types are selling and which aren't
- Pulse briefing - automated analysis of what changed and why
What You Don't Have to Do
- Log into Shopify, GA4, Klaviyo, and Google Ads separately
- Build custom reports or dashboards
- Export CSVs and compare them in Excel
- Figure out which metric in GA4 corresponds to which Shopify number
- Hire a data analyst to explain your own business to you
Who This Is For
Store owners and operators doing £5K–£500K/month on Shopify. You use GA4 for traffic, maybe Klaviyo for email, maybe Google Ads for paid. You want to see all those numbers together without it becoming a second job.
If you have a data team building custom Looker dashboards, you probably don't need this. If you're the person who checks the numbers before your first coffee, this is built for you.
See Your Numbers
Mocha Analytics is in closed beta. Request access to connect your store.
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